How does entrepreneurial decision-making logic affect new venture performance? A literature review
Publication Date : 15/03/2021
Entrepreneurs have to make lots of decisions when they start a business. The way they make decisions greatly affects the new venture performance. More and more scholars pay close attention to this research field. This paper reviews the recent development of the relationship between entrepreneurial decision-making logic and new venture performance. First, this paper summaries the research methods on the relationship between entrepreneurial decision-making logic and new venture performance. Then it classifies the related researches into the three categories which are direct impact, the contextual factors and the mediation factors. Finally, this paper analyzes the shortcomings of the current research from the perspectives of the theoretical basis, research methods and research contents. It points out the future research direction.
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