Study on Consumer Attitudes Toward Ads on the Facebook Page of Hotels: A Case In Vietnam
Nguyen Thi Hong Ngoc
This paper presents the results of a study on determinants of customer’s attitudes towards hotel’s advertising via Facebook. Vietnam was chosen for the survey location. Two hundred and ten questionnaires were emailed to the Facebook users, and of these 195 responses were valid for further analysis. Findings from this research show that information, interaction, non-distractions, and reliability are the most important factors that influence the customer’s attitudes.
Keywords: Attitudes, Advertisement, Facebook Page, Hotel in Vietnam
The Right Dealing with Power – Being the Person Who Controls
In the eastern approach to organizational control, the term subject of control is used for person or team who performs control on the control object. Due to the relatively large power and the possibility to take corrective action, it has a very responsible role, mostly for managers. The aim of this paper is to point out the views of the managers on the performance of control function, based on the results of our questionnaire survey on 376 respondents from 331 companies operating in Slovak Republic. In addition to this aim, we make a comparison to past results (questionnaire of 2014/2015 with 284 respondents) and we point out the differences between the theory of organizational control in western and eastern countries. We present various findings on how control is performed according to the different characteristics of the research sample.
Keywords: Controlling, Management Function, Subject of Control, Eastern Approach to Control
The Hidden Problem of the Government Policy on Promoting the Inland Shipping in Thailand
In Thailand, the road transportation accounted for 80.86% of total energy use in domestic transportation. The least energy use is 0.01% allocated to air transportation. The energy consumption in water transportation is 17.23% by splitting into 8.70% from coastal transportation and 8.53% from inland water transportation. According to statistic, the road transportation has overwhelmingly exceeded the other transportation even compared to rail and water transportation. It also has caused air pollution as well as produced serious impacts on the environment. Also, it caused the problems of life and asset lost, road accidents, and added an extra financial burden to increase road maintenance. Therefore, it is important to continuously push forward the transportation development by focusing to change road transportation to others modes of transportation which have lowered cost per unit and are more efficient in energy consumption. This is an urgent issue and also consistent to the government policy and logistic development plan of Thailand. However, in the process of enhancing efficiency in coastal transportation, not only requiring the development of ports but also the infrastructure system and hinterland, which must reach the level of the expectation of the users, are necessary to be all considered. This article aims to show the analyzed results from the survey gathered from the inland shipping service providers and their customers in order to provide the guideline to the Thai Government on the sufficient level of the transportation infrastructure development to achieve their objectives on reducing the logistics cost and energy spending of the country.
Keywords: Coastal, Containers, Barge, Competitiveness, Logistics, Policy
Effects of Open Innovation and Value Network on Competitive Advantage in Design Management: A Model Proposal
Cengiz Kastan and Akin Marsap
The intense competitive environment does not allow non-innovative businesses to create sustainable competitive advantage. To survive, businesses must possess information-based assets that can not be imitated by their competitors, and they must restructure them to suit changing conditions of the day. In this study, businesses constantly communicate with other businesses, organizations and people in their environment and share information; all elements of the network co-ordinated to produce unique or significantly improved products and processes that can be marketed in a common objective; they create the highest value compared to their competitors so they are scrutinizing the codes of achieving sustainable competitive advantage. The increasing variability, uncertainty, and increasing cost of environmental conditions today require that innovation efforts not be limited within the enterprise. This situation; innovation efforts have led to the concept of open innovation, which is continued through the realization of communication and information sharing with other businesses and individuals. On the other hand, these conditions are for businesses to cooperate with each other; it also forces them to create value networks. Network organizations, virtual organizations, outsourcing from contemporary management approaches are examples of these collaborations. Especially one of the sources of product innovation is the design. Design has the potential to create unique products on the market as an important means of innovation. The need for effective and efficient use of design resources to unite the concepts of design and management in one pot and to contribute to the achievement of the enterprise’s goals has led to the concept of design management. In the conclusion of the report, new perspectives for the future will be reflected and assessed in relation to more effective use and development of design management, open innovation and value networks in enterprises to create a competitive advantage.
Keywords: Open Innovation, Value Networks, Competitive Advantage, Design Based Innovation, Design Management
The Relationship between Humor Styles and Creativity: A Research on Academics
This study addresses how different styles of humor affect creativity and how innovation climate at the universities moderates this relationship. Questionnaire data were collected from 362 academics from various public and private universities in Turkey. Correlation, an exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA) utilizing structural equation modelling and hierarchical regression analysis were used to test the hypotheses. As suggested in the hypotheses, it is found out that while self-enhancing and affiliative humor are positively related to academics’ creativity, aggressive humor is negatively related to academics’ creativity. However, self-defeating humor is not significantly related to creativity as argued and innovation climate partially moderates the relationship between humor styles and creativity. The findings suggest important managerial implications on how to make use of humor styles to boost creativity and overall organizational effectiveness.
Keywords: Humor, Humor Styles, Creativity, Innovation Climate
Aksemsettin Mah. Kocasinan Cad.
Erenoglu Is Merkezi
Fatih – Istanbul, TURKEY
Email: [email protected]
This work is licensed under a Creative Commons Attribution 4.0 International License.