No Short- and Medium-Term Effects of Sport Sponsorship; The Case of Divina Pastora in Professional Basketball
Jose A. Martinez and Manuel Ruiz
Despite the immense size of sports sponsorship business, such marketing actions do not have a clear association with the return of investment, because literature shows mixed results. In this study, we use a dynamic approach to assess the short- and medium-term efficacy of sponsorship of the insurance company Divina Pastora, official sponsor of one of the top basketball teams in the Spanish ACB professional league, Joventut de Badalona. Divina Pastora signed a sponsorship contract with the team in July 2016, a deal worth €700,000 a year. During the first 15 months of this relationship, we collected data about several intermediate variables (recall, recognition, and brand associations) in four waves spaced 4-5 months apart, and in two distinct geographical populations (markets) randomly sampled. The results show that, overall, Divina Pastora’s investment in sponsorship did not yield any particular change in the perceptions of individuals living in Catalonia and in the rest of Spain during the first year of the partnership. Divina Pastora remains a marginal brand in the minds of the participants, and lies a long way behind the other competing companies in its market sector. These findings add new empirical evidence to the debate on sports sponsorship efficacy.
Keywords: Sports Sponsorship, Efficacy, Return of Investment, Basketball, Divina Pastora
Determinants Factors of Stock Price in Oil and Gas Sector (Indonesia Stock Exchange 2011-2016)
Tri Wahyono, Lucky Nugroho, and Muhamad Imron
The purpose of this study is to examine the factors that affect the stock prices of oil and gas sub- sector companies (oil and gas). These factors are Oil Price, Debt to Equity Ratio (DER), and Exchange Rate. The research design used is comparative causal research. Sampling in this research is done by using purposive sampling method technique. The analysis technique used is panel data regression analysis. The result of the study by using f-statistic test shows that the variable of Oil Price, DER and Exchange Rate simultaneously have a significant effect on Stock Price. While the result of the t-statistic test shows that the variable of Oil Price has a significant positive impact, while DER and Exchange Rate have a significant negative effect to a stock price of oil and gas listed in Indonesia Stock Exchange period 2011-2016.
Keywords: Oil Price, Debt to Equity Ratio (DER), Exchange Rate and Stock Price
New Tools, Methods, Procedures in Control(-ling)
Juraj Misun and Ivana Misunova Hudakova
Controlling is a constantly ongoing managerial process of designing standards, measuring performance, comparing the performance with standards, and implementing corrective actions to ensure effective and efficient running of the organization’s activities. It represents one of the basic functions in management in Anglo-American understanding. Its importance has significantly risen during the last economic crisis. Other managerial functions include planning, organizing and leadership as well as staffing, decision making, analyzing and implementing. This paper does not understand the concept of management accounting under the term controlling (German meaning). Based on results of our questionnaire survey in 331 companies operating in Slovakia, which collected data at the turn of 2016 and 2017, we analyze new tools, methods and procedures in controlling, which were introduced in companies operating in Slovak Republic over the prior year. We analyze the research results according to the different characteristics of our research sample, such as size of the company (no. of employees), economic result, respondent’s position in the organizational structure of the company etc.
Keywords: Controlling, Organizational Control, Management
Contribution of Supplier Management to Company Value Development
Increasing the value of the company is one of the main tasks of the management in order to survive in the market in the long term. Due in part to the very high proportion of Value Added outside of the company itself among suppliers, especially in the case of manufacturing companies, the development of the Company Value is strongly influenced by these. Suppliers are increasingly involved in processes of their customers or even take over processes by themselves. As a result, Supplier Management by purchasing departments is important. From this, the cost- benefit ratio of Supplier Management activities is of great importance because the individual functions within the company compete for investments. For this purpose, the main tasks and the Profit Contribution of purchase activities are examined. Furthermore, the type and general significance of the Value Added provided by the suppliers is analyzed and the motivation for the cooperation is shown. Last but not least, the critical Success Factors of Supplier Management are examined and the reasons that make Supplier Management more difficult are determined as well. The result is that Supplier Management can contribute to the value of the company if purchasing is able to agree cost improvements with suppliers. Therefore, purchasing has to show the improved cost positions which can be realized via direct cost improvements and in addition via improved supplier performance which goes beyond direct cost reductions.
Keywords: Company Value, Profit Contribution, Success Factors, Supplier Management, Value Added
Green Economy Supported by Green Chemistry
Nidzara Osmanagic Bedenik and Nenad Zidak
We are witnesses of excessive depletion of natural resources, climate change and a loss of biodiversity. Water, air, soil, light and noise pollution is increasing. At the end the quality of life is worsening as well. Interdisciplinary approach is needed. Economy and chemistry are two different scientific areas, which facing environmental challenges develop divergently. The results are that we have green economy and green chemistry; we deal with complex problems sharing our knowledge and supporting each other. Green chemistry is a new paradigm that provides solutions to contemporary environmental, ecological and sustainable challenges. The aim of the paper is to present approaches of green economy and green chemistry, collaborations between them and integrative effort in solving environmental challenges toward sustainability. The goal is to present examples of green business based on green chemistry. Methodology encompasses case studies of companies with green business. This paper contributes to existing research in three ways: it spreads knowledge and good business experiences, it shows long term benefits and it raises awareness of a paradigm shift towards ecology and sustainability.
Keywords: Green Chemistry, Green Business, Interdisciplinary Approach, Sustainability, Green Growth
Aksemsettin Mah. Kocasinan Cad.
Erenoglu Is Merkezi
Fatih – Istanbul, TURKEY
Email: [email protected]
This work is licensed under a Creative Commons Attribution 4.0 International License.