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Vol.5 No.3
September 2017

 Page Number

 Article Information

1-8

Students’ Experience of Learning Bookkeeping

Berzanna Seydou Ouattara

DOI: 10.15604/ejss.2017.05.03.001

Abstract

This research is an investigation of students’ experience of learning Bookkeeping and will be conducting a scoping study with a view to applying relevant findings to the London South Bank University. From personal observation, it appears that students experience difficulties with the subject when learning bookkeeping and its principles. It is then important to obtain their views, their perceptions on how they feel that they are effectively learning bookkeeping. Notably, research in accounting field has largely neglected due to both student perceptions of the learning context and their approaches to learning. Instead, studies have focused on either the teaching context or the outcomes of learning. This exclusion has meant that accounting educators repeatedly have difficulty in understanding what students consider learning to be, how they perceive the learning tasks, or how they approach learning. The purpose of this research is to gain a deeper understanding of what students perceive to be the problems or ways in learning Bookkeeping. This paper is important as it might give to both university and students the opportunity to improve the students’ learning experience in a core subject of the module that might influence decisions about module design which will benefit students and ultimately increase their employability.

Keywords: Learning Environment, Learning Outcomes, Learning Approaches, Bookkeeping, Students’ Experience / Student’ Voice

9-18

Customer Retention in Fashion E-Tailing: Facilitators and Barriers

Annika Hallberg, Maja Alfvegren, and Afrodite Dastory

DOI: 10.15604/ejss.2017.05.03.002

Abstract

The Internet has changed the way consumers gather information and shop. An increasingly competitive market calls for new marketing approaches to attract customers to the companies’ online stores. The aim of the present article is to understand what facilitates and what creates barriers to prioritizing repeat customers. Further, the article discusses repurchasing among young female online fashion shoppers and how these consumers can be retained. Two research questions are addressed: 1. What facilitates repurchasing among online fashion consumers, and why? 2. What creates barriers to re-purchasing among online fashion consumers, and why? In order to gain deeper knowledge of how e-tailers work with customer retention, we conducted a pilot study that included representatives from two clothing companies, as well as an expert interview with an analyst at the company Stroede Ralto. Then two focus groups consisting of young female online shoppers were formed. Results from the focus groups show that several companies use frequent e-mail advertising and targeted advertising on other websites to retain customers and facilitate re-purchasing. All participants found these features annoying rather than helpful. Moreover, the help functions provided in an online store played a major role in facilitating the purchasing, and shopping carts were appreciated as they enable customers to easily view and add items and obtain price information. We discovered that the consumers did most of their shopping on websites they found esthetically appealing and inspiring and that they would often return to these websites for inspiration or to browse. The article further provides advice to managers regarding how to retain customers.

Keywords: Customer Retention, Re-purchase, Facilitators, Barriers, Online Fashion E-tailing, Young Consumers

19-23

The Role of Leadership in Community Partnership, Organizational Changes and Decision-Making Process in Addressing Crime Issues, and Terrorism

Ferid Azemi

DOI: 10.15604/ejss.2017.05.03.003

Abstract

This research paper explains the role of leadership style in building community partnership and in this way also addressing many crime issues and terrorism. The methods used during this research paper are the deep insight of understanding leadership collaboration and organizational changes through literature review. A qualitative design was applied for face-to-face inter-view with a high ranking member of Kosovo Police. This interview shed light on the role of leadership style and challenges that are related to police reformation and also organizational changes. Through this paper, police leadership may be viewed differently, and seem to be very complex. Community partnership and shared decision-making process were emphasized during this study. This research paper also focused on integrity, ethics and strategic planning. Community partnership, organizational changes, and shared decision-making process are related to leadership style. Leadership style may have either positive or adverse effect on addressing crime rate and terrorism. Depending on the style leaders implement, certain components such as community partnership, or organizational change or even shared decision-making process may fail to function. This is why leadership style seems to bring some very interesting conclusions on this research.

Keywords: Ethics, Police, Leadership, Community, Decision Making

24-37

From Homo Oeconomicus to Homo Altiore (Holistic). In the Search of a New Paradigm

Magdalena Mikołajek-Gocejna

DOI: 10.15604/ejss.2017.05.03.004

Abstract

The economic slowdown has brought about dramatic consequences in many countries: non-repayable debts, extreme difficulties for individuals and businesses in obtaining credit, bankruptcies, investor distrust and falls in global stock markets, government bailouts against banks and other financial institutions at risk of failure. In fact, the crisis would probably not have taken place without some political decisions, related to monetary and economic policy, as well as insufficient regulation and monitoring. It can be said that during the crisis, the “invisible hand” of free market turned to “stealing hand” through market games driven by the irrational and irresponsible behaviors of politicians, creditors, and consumers. Current economic theory has been constructed on a foundation laid more than 200 years ago. The traditional economic and finance models are based on the premises of perfect competition, efficient markets, rational behaviors, and market equilibrium. This paradigm suggests that the “invisible hand” will work its magic to resolve all imbalances and bring the economy back to the steady-state equilibrium because market participants behave rationally. This article was inspired by Leibstein’s hypothesis that homo oeconomicus is not a model case but extreme form of behavior that surfaces under extraordinary circumstances. The aim of this paper is an attempt to shift from the concept of homo economicus to the concept of homo altiore (holistic), trying to capture the whole complex nature of human beings.

Keywords: Homo Oeconomicus, Bounded Rationality, Behavioral Economics, Heuristics, Homo Sociologicus, Paradigm

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